Or “Poisoning the Well while Sweetening the Pot”
What I Mean By Euphemism and Dysphemism
Both euphemism and dysphemism are replacing words in order to make a point. With euphemism, you replace a word with another to make an idea sound better (often to be less offensive). With dysphemism, you replace a word with another to make an idea sound worse.
A great example of a rhetorical use of euphemism is the titles “pro-life” and “pro-choice.” Using the prefix “pro” makes both of them sound like they are for something, instead of being against something. Additionally, it makes opposing the position sound bad (who wants to be against choice, or life?). Therefore, naming your position can make your position sound better, while making the other position sound worse.
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